Ok, John Q. Public,
what’s wrong with the new Cheerios commercial?
As I was scanning news stories this morning I heard that a ton of the
public took umbrage to the idea of a bi-racial family in the new Cheerios
commercial. Really? I have to wonder why that is. I seriously don’t understand it and what
populations are so against it? I think
it’s great. I think it shows that
General Mills is more in touch with our country than our government is.
You can
watch it on youtube:
Think about it. Maybe we should have the government hire
someone from Cheerios to discuss with them who we are, what we’re like, what we
actually like and more than likely
earn. Because frankly, I don’t think the
government has a clue, even though they do a census every ten years to find out
where we live, who we live with, if we are living in sin, if we bring bastard
children into the world, what we earn, if we own or rent or are homeless – you get
the picture. And then they classify
middle class America as earning $200,000 a year. Shit, I’m dirt poor then, and I’m better off
than a lot in my neck of the woods. If
you’re wondering, I bring home almost $30,000 a year, but not quite. I’m lucky.
I have a job and a reliable car.
I also have bills (and student loans and a child who refuses to grow up)
and if I had to buy a car off the lot tomorrow I wouldn’t be able to afford it
without cutting a ton out of my household budget.
Cheerios nails it
with this family, and if you ask me it should have been presented long before
this. Long before we accepted reality
shows as the norm, long before cartoon families became more real and more
meaningful than our own. Long before
(and I’ll get flak for this) we recognized gay marriage in our sitcoms. (By the way, I think gay marriage is ok, as
long as you’re in love.)
Whoever is bashing
the commercial needs to realize that this is the melting pot, as stated in a previous
blog post. My parent’s families
immigrated here from Germany, Ireland and England. The assimilated, went outside of their
neighborhoods, met other people from other countries, had dinner and decided
that this person sitting across from them, even though they spoke differently,
was very interesting and quite possibly worth falling in love with. Maybe even, (gasp!) have a child or two,
with. I’m sure there was an uproar from
some of the older folks, but the kids got hitched and started their own families
and here we are, several generations later gasping at a bi-racial couple.
C’mon America, pull
your heads out. Please.
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